Rebecca has joined Heffel as Director of Public Relations in our Toronto office. She brings experience from her previous roles at national and global PR agencies with a focus on positioning and communicating consumer brands to Canadian media.
Rebecca's focus with Heffel lies in overseeing the company's communication activities, developing strategies to best convey the Heffel brand to the media, as well as managing and building on Heffel's social media platforms. In addition to communications, Rebecca is responsible for managing Heffel's sponsorships and charitable contributions.
Rebecca is passionate about art, and is excited to utilize her agency experience in order to develop creative solutions for Heffel that will further develop the company's profile both in Canada and globally.